Every September, Write Around the Murray welcomes a diverse audience to Albury Wodonga for a festival of storytelling. We were engaged to create a new brand identity with the flexibility to adapt and respond to the demands of a constantly evolving annual program of events. The distinctive new look means WAM can stand proudly alongside other literary festivals around Australia.
— Strategy
— Brand
— Print
— Merchandise
— Signage
— Digital
We facilitated a brand workshop with the various stakeholders of Write Around The Murray, then developed a comprehensive brand strategy which clarified its values, point of difference, positioning and personality. A literary-inspired typeface and a suite of supporting graphics has since been rolled out on programs, posters and merchandise.
