Read. Write. Welcome.

Every September, Write Around the Murray welcomes a diverse audience to Albury Wodonga for a festival of storytelling. We were engaged to create a new brand identity with the flexibility to adapt and respond to the demands of a constantly evolving annual program of events. The distinctive new look means WAM can stand proudly alongside other literary festivals around Australia.

— Strategy
— Brand
— Print
— Merchandise
— Signage
— Digital

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Project scope:

 

We facilitated a brand workshop with the various stakeholders of Write Around The Murray, then developed a comprehensive brand strategy which clarified its values, point of difference, positioning and personality. A literary-inspired typeface and a suite of supporting graphics has since been rolled out on programs, posters and merchandise.

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The brand has helped us to be bolder and clearer about who we are, allowing us to be creative, playful AND serious – perfect for a festival with a diverse program and audience.

Ann-Maree — Festival Coordinator

 

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