For the love of sourdough.

Valentines has brought traditional baking to three locations in Albury, Wodonga and Beechworth. As this much-loved family business transitioned from one generation to the next, we were asked to create a full-scale rebrand, with a look and feel that truly reflected its premium, artisanal quality.

— Brand
— Print
— Packaging
— Signage

Image for -
Image for -

A pared back logo and a monochromatic palette balances the tradition and integrity of the original Valentines brand with the modern personality and passion of the next generation. The brand can now be found on shelves, uniforms, in-store design elements and packaging around every freshly baked loaf.

Image for -
Image for -
The new brand showcases our growing artisanal offering to the next generation of bread-lovers.

— Harry Perry

Image for -
Image for -