The word has passed around.

The Upper Murray is a place of extraordinary natural beauty, yet it remains largely unknown. We were commissioned to create a brand strategy which would finally tell its story and promote its unique qualities of untouched nature, organic produce and welcoming people.

 

— Strategy
— Brand identity
— Print
— Signage
— Packaging

Image for -
Image for -

Our work on the brand began with extensive stakeholder engagement which allowed us to hear from the community members directly on what they wanted to achieve. This led to the development of a refined brand story and a new visual identity, giving the Upper Murray the tools to build awareness and drive visitation to this unique part of Australia.

Image for -
Image for -
Through research and successful community engagement, Kindred captured the essence of our region brilliantly in the realised brandmark,  that our community has embraced and owns.

— Kerissa, Project Manager

Image for -
Image for -