Movement as medicine.

K is for the Klinic. As a new practice, owned and operated by an exercise physiologist we were engaged to create a name that communicated this difference. Exercise physiologists are qualified allied health professionals who specialise in exercise prescription, this is the Klinic’s defining point of difference and became our starting point for name generation and brand development. Our rationale — movement as medicine — is the cornerstone of this brand and fed into every element of the creative.

Project scope:


— Naming
— Identity
— Website
— Art Direction
— Environment
— Merchandise

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Creative rationale —

We set out to capture the warmth and energy of the brand’s founder herself. The result is a clean, contemporary aesthetic, that sits just on the right side of clinical, courtesy of some friendly curves.

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Brand promise —

At the Klinic, we educate and motivate to create behavioural change. Put simply, we are passionate about helping people move better and become stronger.
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