Fashion lives here.

Myer Centrepoint is a regional shopping centre offering a mix of quality retail outlets. Kindred were engaged to reposition Myer Centrepoint for future growth and solidify the centre’s position as a leader within the region. With market demand driven by a fashion educated consumer, we developed a creative response that recognised the opportunity to own the position as Albury’s home of fashion. Our creative strategy was built around the campaign tagline ‘Fashion Lives Here’.

— Campaign concept
— Art Direction
— Videography
— Photography
— Print
— Content creation

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We launched our Myer Centrepoint partnership with a series of campaign videos destined for the big and small screen. These have been supported by a program of integrated communications aimed at inspiring confidence in consumers, and reinforcing Myer Centrepoint’s position in the fashion retail space.  Seasonal campaigns allow the centre to attract the regions most discerning brands, staff and customers. Empowered by this clear direction, voice and purpose, the centre continues to solidify its position as Albury’s home of fashion.

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Videography by Kenny Bower

Campaign creative has evolved seasonally in response to the 'Fashion Lives Here' concept.

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