Power to the people.

Indigo Power is a community owned energy company, based in regional Victoria. We worked closely with the founding team to refine their visual identity so that it would  better project the energy and vibrancy of this innovative organisation. As a certified social enterprise, Indigo Power have committed to returning 50% of their profits to clean energy and local community projects. That was all the inspiration we needed to get on board!

— Brand identity
— Website
— Art Direction
— Content
— Merchandise
— Print

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A brand with a big vision.

This is what the future of energy looks like, where communities have the power.
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Photography by Bec Haycraft.

The Indigo Power brand aims to connect with people and create community at a grass-roots level. As a part of our content strategy for their new website, we photographed Yackandandah locals and told their stories. The result is a truly people-powered brand, that radiates warmth and authenticity.

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Local inspiration.

The Indigo Power identity draws its inspiration from the native flowering plant Indigofera Australis, found across the region.