Kindred

Local people. Global knowledge.

Albury Travel is an independent travel consultancy run by a dedicated team of lifelong travellers. Our brief was to breathe new life into their brand, to ensure that the passion and professionalism of this small but mighty business was evident to all.

Our starting point was a brand strategy and tone of voice guide that consolidated the foundations for the new direction. Inspired by classic air travel typography, we designed a bold new visual identity and vibrant colour system to propel Albury Travel into the future with confidence.

— Brand strategy
— Brand identity
— Interior environment
— Website
— Art Direction
— Print collateral
— Social Media
— Uniforms
— Signage

Project scope:

The new brand was rolled out across every touchpoint from printed collateral, uniforms, signage and social media, to an image-rich website that showcases a collection of stunning images taken by well-travelled clients. Our work culminated in a custom retail fit-out that now forms the perfect backdrop to adventurous travel plans for this newly energised team and their lucky customers.

Brand essence —

Our client’s holiday experience begins the moment they walk through our door – which is why we’re excited about the places and the possibilities we can put before them.