Visit AlburyWodonga

Albury Wodonga has always been a meeting place of two cities, and two states, across the mighty Murray River. Today that proud historic duality extends to a series of unique contrasts, from outdoor adventures and indoor culture to heritage charm and urban sophistication.

Working with Nixon Counsel, we developed a new brand for the region’s tourism which highlighted this duality through photography and a new graphic device.

Having been embraced by local government and tourism businesses, the new brand has been successfully used in billboards, digital applications and national campaigns.


Brand strategy, brand identity, photography, print communication, campaign content, signage, stationery, vehicle wrap, merchandise


Nixon Counsel, strategy; Big Words, copy; Jason Loucas, photography