Monumental Icecreamery

Monumental prides itself on selling Albury’s finest ice-cream, sourcing the freshest, seasonal produce from the region and creating unique custom flavours every day.

We were engaged to help create a brand which would support this vision. Our development process began with a local landmark, the Monument and evolved to include elements of the region as key features of the visual identity. The snowy peaks of the nearby ski fields formed the basis of the brandmark ‘M’ while dairy cows, fruit growers and other local icons became the heroes of an in-store mural.

The youthful energy and vibrancy of the brand, combined with the store’s feel-good fit-out (and of course a sensational product) has resulted in a legion of loyal local consumers as well as a monumental social media following.


Brand identity, print, retail concept, illustration, signage, uniform


Nixon Counsel, brand strategy

Photography by Kenny Bower