La Dolce Vita

La Dolce Vita is the signature event of the King Valley’s summer calendar – a perfect storm of sunshine, food, wine and family-friendly fun all delivered with an authentic Italian flavour. We worked with Wines of the King Valley to create a print and digital campaign that would entice visitors to Australia’s home of Italian style wines for this special weekend in November.

Shooting in the gorgeous King Valley was a highlight for the Kindred crew, not to mention the obligatory sampling of house made salami and a spot of prosecco tasting. Yes, it’s a tough gig but somebody’s got to do it. Salute!


Campaign creative, art direction, print, digital


Big Words, copy; Georgie James, campaign photography